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Strategic Content Experts for
B2B Software
As experienced content strategists and copywriters, we bring deep expertise in content marketing, brand messaging, and SEO—combined with years of working in the B2B software space. We quickly grasp your products and audience, then translate that understanding into exceptional content that earns attention and builds trust.
About Us
Emily Riojas
With 18+ years in the B2B tech space, Emily’s career spans roles from press secretary to managing PR and marketing for a Fortune 500 company—before launching her own successful freelance career. She specializes in brand messaging, content strategy, and creating thought leadership for markets including MDM, PIM, DAM, e-commerce, data management, cybersecurity,
and system integration.
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Throughout her copywriting career, Emily has driven major initiatives—from helping relaunch an MDM system and elevating it to Gartner Magic Quadrant leader status, to guiding an Apple subsidiary’s entry into a new market. Known for her deep expertise, exceptional writing, and collaborative approach, she makes it easy for clients to transform complex ideas into compelling content.
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Originally from Florida, her heart will always be among the ocean and orange trees. She now lives outside Atlanta with her husband and daughters.
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Ben Riojas
Ben is an expert copywriter and SEO strategist who helps B2B software companies create content that ranks, resonates, and drives results. His expertise extends to the emerging field of Generative Engine Optimization (GEO), crafting content designed to perform in both traditional search engines and AI-driven outputs.
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Before launching his freelance career, Ben spent years as an account director in sales—an experience that gives him a unique ability to think like the customer, speak their language, and write content that moves them to act. Today, he works at the intersection of content strategy, SEO, and storytelling, helping clients connect search visibility with real audience engagement.
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He’s written for leading brands in SaaS, e-commerce, commerce solutions, cybersecurity, and government, with a particular knack for high-impact email marketing. A native of Houston, Ben will always be a loyal Texans fan. He now lives outside Atlanta with his wife and daughters.
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Why Clients Choose Contentfuse
Our Expertise
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25+ years of combined B2B software industry experience
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Expertise in content marketing strategy, brand messaging, and SEO / GEO
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Positive, professional collaboration
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Responsive, proactive communication
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Insight into both marketing agency and corporate team needs
Every Piece Is:
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Original and uniquely crafted for your audience
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Written through the lens of deep B2B software expertise
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Compelling and in your tone
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Well-researched and accurately sourced
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Delivered on time, every time
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SEO-friendly
Pricing & Process:
Getting started is easy. Contact us to discuss your needs and get our current rates and availability.
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We offer:
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Per-piece pricing
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Batch orders (small to large)
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Monthly plans and retainers
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Request access to our portfolio of work!
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Would you like to see a writing sample? Please request access to our portfolio here.
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