Finding the Right Writer (and Where ChatGPT Lands)

This is why it’s so difficult for B2B tech companies to find the right writer. Sometimes the difference in skill and experience is dramatic, other times it’s more nuanced.

I remember the pain well from my days working in corporate marketing at NCR.

Obviously, being a great writer isn’t everything. There are other “must haves” when it comes to finding the right candidate — like strong interview skills, the ability to proofread, understanding content marketing, etc. Finding a “good writer” is rarely enough. You need ALL the layers.

💡 By the way, if you’re wondering where ChatGPT lands, it’s somewhere between the blue and the gray.

If you’re looking for a skilled writer with expertise in the MDM and PIM, SaaS, data management, cybersecurity, e-commerce, and software service space, who understands your customers’ pain points, and creates compelling content that drives action… contact us today!