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INSIGHTS & RESOURCES
Welcome to our blog! Dive into our latest B2B content marketing tips and resources. We know your time is precious, so we keep it short and sweet.
Why hourly rates may be a red flag
Hourly rates for copywriting? It may raise trust issues. Discover a better pricing model for quality content and transparency.
Emily
Finding the Right Writer (and Where ChatGPT Lands)
Finding a great B2B writer for your tech company is hard. Here's what to look for.
Emily
Spring Cleaning for Your Content
Spring is in the air! It's the perfect time to refresh your content and make sure it's in full bloom.
Emily
Quick Content Tips: Use a POV that Connects You With Prospects
Today's #contenttiptuesday recommends using the 2nd person perspective – i.e., writing with "you" in marketing and communications.
Emily
Quick Content Tips: The Rule of 1
Write each piece of content for one reader, with one offer, and one irresistible value prop.
Emily
How to Get 3+ Content Assets from a Single Video
We’re pretty passionate about content repurposing. It’s one of the smartest approaches to squeeze the most value out of your content budget.
Emily
What's Trending in B2B Content Marketing?
B2B Content trends tend to point to how your readers prefer to ingest content, what your competitors may be doing, and how to stay ahead...
Emily
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