Quick Content Tips: Word Swap

In today's #contenttiptuesday from LinkedIn, we want to bring your attention to the taglines, phrases, and descriptions full of jargon B2B marketers often inherit. It takes time and practice to break free. Here's an easy fix.

Start with one word. When you’re tempted to use it, swap it for something simple and clear. Not sure what to use? Google the word. Some ideas will pop up.

For example, swap the word differentiate.

Jargon: Redesign the customer experience to differentiate your brand.

Instead: Create a customer experience that outshines other brands.

Need help de-jargoning your content?

Reach out to our writers. We have years of experience creating content in a way that appeals to and speaks to your audience.

Want more content tips? Connect with us on LinkedIn.