Quick Content Tips: Simple Words

Today's #contenttiptuesday from LinkedIn is your friendly reminder to de-jargon your content.

It's okay to have a bit of technical terminology. You're a B2B software company, after all. But strive for a conversational tone - i.e., the way people actually speak.

From our friends at the Content Marketing Institute:

While understanding technical terminology and industry jargon helps create precise and clear writing, high-quality content comes from finding simple word choices to replace those complex terms.

Not sure how to get started?

If you need help de-jargoning your content, reach out to our writers. We’re expert storytellers and have a knack for distilling technical concepts into clear, compelling assets for both IT and business readers.